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Economic Sustainability

ROOG

About
$8,500 Amount Reserved
9 Investors
$1,069,000 Goal

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This is a Testing-The-Waters pre-offering pursuant to Rule 206 of Regulation Crowdfunding
(1) no money or other consideration is being solicited at this stage, and if sent, will not be accepted;
(2) no offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is filed with the SEC;
(3) your indication of interest, and the amount of securities you "reserve" is non-binding.

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About


ROOG

Roog is a digital platform for shoppers to discover diverse products and services from small businesses in minority communities.

Highlights

 

Minority Owned Businesses receive less than 8% of $1.6T of eCommerce Sales

Roog platform allows users to search for small businesses in minority communties

Roog has 500+ Businesses Registered and 400 Downloads in the Apple App Store

 





Problem

 

According to the Minority Business Development Agency, average annual gross receipts of minority owned firms were approximately $167,000 compared to $439,000 of non-minority owned firms. 

 

This disparity continues to plague development and growth of minority entrepreneurs.

 

  Lack of customer awareness locally for minority entrepreneurs

Struggle to expand market reach via digital marketing

Inability to capture eCommerce purchases

 

 

Solution

 

Our software addresses primary small business needs such as target marketing, promotions, reviews, analytics and community building through incentives and hyperlocal deliveries.  Our platform allows consumers to locate businesses within their communities and increases sales opportunities through mobile orders and purchases. 

 

Customer Reviews

 

" It is important to me, to be able to access my favorite foods, beverages, places, etc. while traveling nationally as well as internationally.

Roog will also save me time and money as I enjoy my life. "

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" When will y'all have an app for the Google play store? I'm so excited to download!

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" Hey y'all! Love what you're doing here with ROOG, and I'm eagerly awaiting something for us non-iphone users :) "

 

Use of Proceeds

 

 

Funding for ROOG will go towards new app features, marketing and sales to expand our product and brand within strategic cities in the United States.

Risks & Disclosures

 

This page is meant to evaluate investors' interest in our offering pursuant to Rule 206 of Regulation Crowdfunding (Testing-The-Waters).

(1) no money or other consideration is being solicited at this stage, and if sent, will not be accepted;


(2) no offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is filed with the SEC;


(3) your indication of interest, and the amount of securities you "reserve" is non-binding.

Previous Funding

 

We have raised $125K during our pre-seed round to build out our minimum viable product and test among businesses and consumers.  Our funding has come from family and friends, angel investors and pitch competitions.

 

Friends & Family           $25K Raised

Pitch Competitions        $25K Won

Angel Investors             $75K Raised

Meet the ROOG team

Our mission is to drive growth for small businesses by creating a digital ecosystem for minority-owned businesses, consumers, and advocates.

Founder, CEO
Brandon Thurman Hunter

Brandon has 12 years progressive management experience including supervision, evaluation, project scheduling and coordination, project budget/cost preparation, tracking and accountability. He is an Army veteran, adaptable leader, works collaboratively and independently in multi-pace environments. He builds relationships, strengthens teams and manages projects to completion. He has excellent written and verbal communication skills.

Head of Strategy
Seghen Aklilu

Seghen Aklilu has over 10 years of retail experience beginning with the start of her career at Macy’s Inc in New York City. She later helped to start an ecommerce company that specializes in local and handcrafted gifts. Today, she is the lead strategist at Roog where she applies her omnichannel retail insights towards the development of the company’s strategic initiatives. She has a BA from the University of Pennsylvania and is currently pursuing her MBA at Duke’s Fuqua School of Business.

Head of Information Technology
Ibrahim Dikko

Ibrahim is an IT Professional with over 19 years of experience supporting business operations and projects. During this time, I have worked as an Analyst, Team Leader, Coordinator and Manager in various city and field locations in Chevron. I successfully completed work assignments in various international locations including Africa, Asia, Europe and the USA.

Marketing Consultant
Geetsikha Pathak

Multilingual, innovative, and data-driven professional with a combined 6+ years of experience in the advertising (earned, paid, & programmatic), SEO/SEM, business/marketing analytics, business development/strategy, people/product/project management fields, and market research fields.

Product Advisor
Jesse Santana

Product lead, program manager and people leader with a unique blend of startup founder experience (https://roog.co/), and successes in managing a diverse portfolio of innovation within large corporate as well as high-growth stage environments. I’ve been fortunate enough to sit side by side with engineers, designers and innovation partners that lean into new technology as a vehicle for enhancing engagement.

KPIs

 

Advisors

 

 

All of our advisors are entrepreneurs with unique experiences that when combined allows Roog to leverage the knowledge in minority community development, brick and mortar retail and eCommerce to design, build and scale Roog into a profitable startup. 

Key Customers & Partners

Testimonials

 

Roog is unique...there is lots of money and time wasted in small business marketing today. 

Mahisha Dellinger

CEO @Curls

 

Roog is a fundamental blueprint...it’s what small business needs. 

Ramiro Cavazos

President @USHCC

 

 If Roog was ready today, I would use it right now! 

Leo Alvarez

Owner @La Marginal

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